MarketingPulse Webinar Series 2 (Supported by CMA)
| Date: 2020/06/05 Time : 15:00 - 16:30 |
| Fee: Free |
| Language : Cantonese |
| Contact Person : Ms. Zoie Yeung |
| Tel : 2584 4415 |
| Email : marketingpulse@hktdc.org |
| Summary : The captioned is organised by HKTDC and supported by CMA. The topic is "Insider's Guide to Livestream and KOL Marketing in Mainland China". KOL and live-streaming are really changing the face of marketing in Mainland China. Synergy between social-media, e-commerce platforms, KOLs and all kinds of live-streaming activity has brought a "KOL Economy" driving e-tailing sales growth and also reshaping brands' marketing strategies. In this session, experienced marketing experts will introduce live-streaming and KOL ecosystems in the mainland, including platforms such as Douyin, TaoBao, WeChat and Red. They will also share tricks and tips brands can use to capture business opportunities, with practical case studies. For more details and application, please visit: http://info.hktdc.com/dm/CP2127252-associations/index_en.html |
