Hong Kong Brands & Products Shopping Festival
In 2021, the CMA launched the Hong Kong Brands and Products Shopping Festival at AsiaWorld-Expo during the summer. The inaugural 3-day event featured over 250 booths and attracted more than 50,000 visitors, with total sales reaching nearly HKD 60 million, driven by the government’s consumption voucher scheme. In 2022, the Festival expanded to 4 days with over 300 booths, drawing close to 60,000 visitors and maintaining total sales of around HKD 60 million.
The 2024 edition introduced new features, including the “Chillax Zone”, offering global delicacies and wines, as well as children's playground, stage performances, and workshops. The 4-day event attracted over 60,000 visitors and achieved total sales of approximately HKD 60 million, providing a unique shopping experience for visitors of all ages.
