Celebrating the CMA’s 90th Anniversary
The 58th Hong Kong Brands and Products Expo Presents Spectacular Offerings
The 58th Hong Kong Brands and Products Expo (HKBPE), organised by the Chinese Manufacturers’ Association of Hong Kong (the CMA), will be held at Victoria Park, Causeway Bay from 14 December 2024 to 6 January 2025. In celebration of the CMA’s 90th anniversary, this highly anticipated annual shopping extravaganza will return with an even greater scale, sharing the joy with the public.
Dr Wingco Lo, President of the CMA said, “HKBPE not only showcases the innovation of Hong Kong products and brands but also fully embodies the CMA’s core spirit of embracing Hong Kong as home and walking hand in hand with its citizens. As the CMA reaches a new milestone, this year’s expo will incorporate more novel elements, featuring substantial rewards, better deals, and richer entertainment programmes, allowing citizens and tourists to fully experience the authentic ‘taste and sentiment of Hong Kong’, while also boosting market vitality.”
Under the theme “CMA Brilliant 90 Years ‧ Dazzling Expo”, this year’s expo will feature over 900 booths across 11 thematic zones, namely the Hong Kong Brands Square; Food & Beverages Zone; Grocery & Noodles Zone; Ginseng, Dried Seafood & Soup Packs Zone; Beauty & Healthcare Zone; Fashion & Stylish Products Zone; Living & Household Zone; Social Enterprises Zone; Promotion Zone; Food Plaza and the special zone - Chillax Zone. This zone will feature stylish bars and photo spots with various wines and snacks. During public holidays and weekends, visitors can enjoy Busking music performances, providing an ideal space to relax and delight their taste buds while enjoying a unique HKBPE experience!
Amazing deals and offers are the hallmark of HKBPE. The expo will present three phases of promotions, featuring over 500 products at discounts up to 90% off and HK$1 special deals. Exhibitors will also offer limited editions of “CMA 90th Anniversary Lucky Bags”, with many products sold at more than 50% off.
This year, the expo has collaborated with three major electronic payment platforms. Among them, Octopus, the official electronic payment facility, will offer a HK$20 rebate for a single transaction of HK$200 or above. Meanwhile, BoC Pay from Bank of China (Hong Kong), the official bank of the expo, will provide a HK$10 discount for a single purchase of HK$100 or more, the more you spend, the more discounts you can get.
HKBPE is committed to community support by organising various activities that benefit different sectors of society. To support the Hong Kong government’s development of the silver economy, HKBPE introduces the “Silver Consumption Privileges” for the first time, with over 100 exhibitors offering additional discounts of at least 5% off to Senior Citizen Card holders. A heartwarming poon choi feast will also be hosted during the expo, treating 100 elderly citizens to a wonderful meal and presenting them with shopping vouchers.
To celebrate the CMA’s 90th birthday, a giant cake of over four metres tall will be set up at the expo as a photo spot for visitors. The organiser will also launch “CMA 90th Anniversary Nine Surprise Rewards”, including the following initiatives, to give away prizes and gifts worth over HK$4 million:
Dr Wingco Lo, President of the CMA said, “HKBPE not only showcases the innovation of Hong Kong products and brands but also fully embodies the CMA’s core spirit of embracing Hong Kong as home and walking hand in hand with its citizens. As the CMA reaches a new milestone, this year’s expo will incorporate more novel elements, featuring substantial rewards, better deals, and richer entertainment programmes, allowing citizens and tourists to fully experience the authentic ‘taste and sentiment of Hong Kong’, while also boosting market vitality.”
Under the theme “CMA Brilliant 90 Years ‧ Dazzling Expo”, this year’s expo will feature over 900 booths across 11 thematic zones, namely the Hong Kong Brands Square; Food & Beverages Zone; Grocery & Noodles Zone; Ginseng, Dried Seafood & Soup Packs Zone; Beauty & Healthcare Zone; Fashion & Stylish Products Zone; Living & Household Zone; Social Enterprises Zone; Promotion Zone; Food Plaza and the special zone - Chillax Zone. This zone will feature stylish bars and photo spots with various wines and snacks. During public holidays and weekends, visitors can enjoy Busking music performances, providing an ideal space to relax and delight their taste buds while enjoying a unique HKBPE experience!
Amazing deals and offers are the hallmark of HKBPE. The expo will present three phases of promotions, featuring over 500 products at discounts up to 90% off and HK$1 special deals. Exhibitors will also offer limited editions of “CMA 90th Anniversary Lucky Bags”, with many products sold at more than 50% off.
This year, the expo has collaborated with three major electronic payment platforms. Among them, Octopus, the official electronic payment facility, will offer a HK$20 rebate for a single transaction of HK$200 or above. Meanwhile, BoC Pay from Bank of China (Hong Kong), the official bank of the expo, will provide a HK$10 discount for a single purchase of HK$100 or more, the more you spend, the more discounts you can get.
HKBPE is committed to community support by organising various activities that benefit different sectors of society. To support the Hong Kong government’s development of the silver economy, HKBPE introduces the “Silver Consumption Privileges” for the first time, with over 100 exhibitors offering additional discounts of at least 5% off to Senior Citizen Card holders. A heartwarming poon choi feast will also be hosted during the expo, treating 100 elderly citizens to a wonderful meal and presenting them with shopping vouchers.
To celebrate the CMA’s 90th birthday, a giant cake of over four metres tall will be set up at the expo as a photo spot for visitors. The organiser will also launch “CMA 90th Anniversary Nine Surprise Rewards”, including the following initiatives, to give away prizes and gifts worth over HK$4 million:
- On the opening day, the first 180 visitors will be offered free admission and receive a “CMA 90th Anniversary Lucky Bags” worth HK$500 each
- From 14 to 28 December, citizens who post congratulatory messages for the CMA on HKBPE social media platforms will have the chance to win a luxury seven-day Singapore-Malaysia-Thailand cruise package with an ocean view cabin for two, worth over HK$53,000; eight merit prizes of Premium Poon Choi worth HK$2,388 each will also be awarded
- From 14 to 16 December, the first 1,000 Hong Kong permanent residents whose ID card names and numbers contain any four of the characters or numbers “C”, “M”, “A”, “9”, “0” and who have registered on the designated webpage and met the qualification criteria will receive mystery gift packs worth HK$130 each
- Visitors who follow and like HKBPE social media platforms and share activity posts can participate in the on-site tap game - tap at 9:00s can win the “Grand Prize”, or receive a lucky prize if they miss
- 90 sets of “Kiri French Cheese Bits” will be given away daily at 12nn, 2pm, 5pm and 7pm respectively
- A wine giveaway of 20 cups for visitors at 6pm daily in the Chillax Zone will be available on a first-come-first-served basis
The entertainment programme in HKBPE promises to be equally exciting. The organiser has partnered with various organisations and groups to deliver an array of spectacular performances, including Cantonese opera, radio special programmes, martial arts, musical instruments, singing and dancing, and gymnastics performances. There will also be Christmas-themed activities and game booths. The historic and iconic Miss Exhibition Pageant remains the most anticipated highlight - eight contestants made their first appearance at today’s press conference with a dance performance. They will vie for the crown during various events throughout the expo period.
Admission tickets to HKBPE are HK$10 each, and those who purchase tickets online before 13 December can enjoy an early bird discount at only HK$8. To complement the “HKBPE Night Funfair” activity, the expo’s opening hours will be extended to 10pm during the Christmas holiday period (from 23 to 31 December), and until 9 pm on other days (except 8pm on the last day). Furthermore, free admission will be offered from 7pm onwards, ensuring that all visitors can enjoy the fun to the fullest.
Details and Highlights of the 58th Hong Kong Brands and Products Expo
| Date | 14 December 2024 – 6 January 2025 (Total 24 days) |
| Venue | Victoria Park, Causeway Bay, Hong Kong |
| Opening hours | 14 - 22 December 2024: 11am - 9pm 23 - 31 December 2024: 11am - 10pm 1 - 5 January 2025: 11am - 9pm 6 January 2025: 11am - 8pm (no entry 30 minutes before closing time and no entry 1 hour before closing time on the last day) |
| Admission ticket |
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| Online Ticketing |
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| Free admission |
Free admission is offered for:
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| Gift for ticket purchasers |
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| HKBPE App lucky draws | From 13 December 2024 to 5 January 2025, participants can enter the lucky draws on the HKBPE App. Exciting prizes, including household appliances and health products with a total value of HK$100,000, are up for grabs. |
| On-site lucky draws |
Visitors can join the lucky draw on-site via the following means:
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| E-payment Offers |
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For more exhibition details, please visit:
https://drive.google.com/drive/folders/1z2Xir20I-up3DtJRSYqQntDqGoabLeW1?usp=sharing
Dr Wingco Lo, President of the CMA, introduced the highlights of the 58th Hong Kong Brands and Products Expo
Eight contestants of Miss Exhibition Pageant 2024 have been revealed at today’s press conference
Dr Wingco Lo, President of the CMA, presented the first award “The Most Eye-catching” of the Miss Exhibition Pageant 2024 to Ms Cheuk Shuk Ching, who represents You Health and Fitness Club Ltd.
Office-bearers of the CMA and guests officiated the kick-off ceremony of the 58th HKBPE (from the left, Mr Marvin Hsu, Executive Committee Member of the CMA cum Consultant of the CMA Exhibition Services Ltd; Mr Joseph Choi, Deputy General Manager of Telford International Co. Ltd; Dr Ellis Wong, Vice President of the CMA; Ms Florence Chan, Deputy General Manager of BOC Credit Card (International) Ltd; Mr Dennis Ng Kwok On, Vice President of the CMA; Mr Aska Cheung, Singer; Dr Wingco Lo, President of the CMA; Prof Simon Wong, Vice President of the CMA; Ms Rita Li, Sales and Marketing Director of Octopus Cards Ltd; Mr Jackson Leung, Vice President of the CMA; Ms Jo Fok, Assistant General Manager of Commercial Banking Department, Bank of China (Hong Kong) Limited; Mr William Chui, Chief Executive Officer of the CMA; Ms Wendy Cheung, Deputy Head, Radio 1, RTHK; and Ms Stella Lee, Executive Committee Member of the CMA cum Vice Chairman of the CMA Exhibition Services Ltd) Office-bearers of the CMA and guests officiated the kick-off ceremony of the 58th HKBPE (from the left, Mr Marvin Hsu, Executive Committee Member of the CMA cum Consultant of the CMA Exhibition Services Ltd; Mr Joseph Choi, Deputy General Manager of Telford International Co. Ltd; Dr Ellis Wong, Vice President of the CMA; Ms Florence Chan, Deputy General Manager of BOC Credit Card (International) Ltd; Mr Dennis Ng Kwok On, Vice President of the CMA; Mr Aska Cheung, Singer; Dr Wingco Lo, President of the CMA; Prof Simon Wong, Vice President of the CMA; Ms Rita Li, Sales and Marketing Director of Octopus Cards Ltd; Mr Jackson Leung, Vice President of the CMA; Ms Jo Fok, Assistant General Manager of Commercial Banking Department, Bank of China (Hong Kong) Limited; Mr William Chui, Chief Executive Officer of the CMA; Ms Wendy Cheung, Deputy Head, Radio 1, RTHK; and Ms Stella Lee, Executive Committee Member of the CMA cum Vice Chairman of the CMA Exhibition Services Ltd)