Seminars
Branding to Win Seminar 2026: Hong Kong．The Brands Hub for Going Global
The current global economic and trade landscape is undergoing profound transformations. Driven by the accelerated restructuring of international supply chains and the rise of Chinese enterprises “Going Global 2.0” wave, Hong Kong enterprises are stepping up their global deployment to explore “new blue oceans for branding”. This seismic shift has also endowed Hong Kong, a premier International Brands Hub, with an entirely new role and fresh opportunities.
The Hong Kong Brand Development Council, the Trade and Industry Department of the HKSAR Government, the Hong Kong Trade Development Council, and The Chinese Manufacturers' Association of Hong Kong are proudly joining hands to present the "Branding to Win Seminar 2026”. Bringing together heavyweight scholars, industry experts, and brand leaders, this seminar provides multi-dimensional insights into the latest trends and opportunities in Hong Kong’s brand development. And it offers an in-depth exploration of how enterprises can leverage Hong Kong’s strengths as a “Brands Hub” to set sail for international “blue seas”— expanding their global footprints while embarking on a new journey towards the higher echelons of the global value chain.
| Description: | - Sailing into New Blue Oceans: An Inside Look at the “Go Global” Branding Strategies of Chinese and Hong Kong Enterprises (Speaker : Prof Ma Xufei, Chairman, Department of Management, Chinese University of Hong Kong) - Mastering the Global Market: Strategic Planning for Cross-Border Business (Speaker : Ms Rebecca Wong, Founder of 360 Creative Solution) - Mastering the Market: Winning Formula for Entering the ASEAN E-Commerce Landscape (Speaker : Ms Kay Leung, Founder of Digitify Online Growth) - Brand Repsentative sharing |
| Date: | August 28 2026 |
| Time: | 下午2:30 - 5:00 |
| Address: | CMA 27/F Conference Hall |
| Fee: | Free of charge (limited places, first come first served) |
| Language: | Cantonese, Mandarin |
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